When the world is going mobile with the statistics of mobile web users doubling in 2010, not seen on the mobile world is in a way loss of the potential customers.
Internet of the future -Mobile web world
Google, Yahoo, Face book, Twitter and many, many other sites you find on the Web can also be found on the mobile Web — mobile-enabled versions of the sites you are probably already familiar with using. There is often a distinction between mobile sites and their computer-viewable counterparts like the one version which you will find on the Internet and the other on the Mobile Internet.
With a successful e-commerce business objective there is a need to deliver efficient user experience across the mobile. And this is most probably where applications will win the day. To be seen on the mobile world is also an achievement and therefore it becomes strategically important to design websites and locate them accordingly.
Search Engine Optimization needs to be directly involved with the mobile web. Faster loading, clear image and text, table-less structure, easy search and availability on the mobile web is what a SEO company should strive to do. With over 2.5 billion people using mobile phones, having your site equipped for the mobile web is incredibly necessary.
The distinction between PC and mobile make the mobile to rule every where. Though Internet is everywhere but it may not necessarily be handy and portable with the exception of Laptops but again then you need wireless. Being on the move means users are likely to be performing task-, location- and/or time-sensitive actions whilst they’re on the go, such as searching for a particular restaurant or a particular piece of information such as a flight departure time. So, keeping in mind with this aspect Mobile wins the game here. One carries mobile everywhere so during the past time the use of web through mobile phones are seen everywhere. Especially in this age where newer application are paving their though the use of edgy technology.
Mobile SEO exists on a different plain to desktop SEO. Sure, keywords are critical – search engines will always operate on the stuff that’s fed into them – but other, newer dimensions such as location, device types and content formats are more critical to and indicative of the mobile web experience, and search engines are beginning to figuring out how best to harness them.
Mobile web is different
Due to limited screen size on the mobile phones, websites should be optimized in order to be rendered by the search engine spiders. Websites should adhere strictly to website accessibility guidelines, as set out by the W3C. As mobile handsets use WAP technology to browse the Internet, websites must be designed so that the layout without images looks professional and is easy to use. Pages should be revised thoroughly as to ensure the smooth scrolling. This will ensure proper functioning of the website on the mobile web when accessed.