Mobile SEO – Enhance Your Ecommerce and Business Objective

When the world is going mobile with the statistics of mobile web users doubling in 2010, not seen on the mobile world is in a way loss of the potential customers.

Internet of the future -Mobile web world

Google, Yahoo, Face book, Twitter and many, many other sites you find on the Web can also be found on the mobile Web — mobile-enabled versions of the sites you are probably already familiar with using. There is often a distinction between mobile sites and their computer-viewable counterparts like the one version which you will find on the Internet and the other on the Mobile Internet.

With a successful e-commerce business objective there is a need to deliver efficient user experience across the mobile. And this is most probably where applications will win the day. To be seen on the mobile world is also an achievement and therefore it becomes strategically important to design websites and locate them accordingly.

Search Engine Optimization needs to be directly involved with the mobile web. Faster loading, clear image and text, table-less structure, easy search and availability on the mobile web is what a SEO company should strive to do. With over 2.5 billion people using mobile phones, having your site equipped for the mobile web is incredibly necessary.

Mobile Rules

The distinction between PC and mobile make the mobile to rule every where. Though Internet is everywhere but it may not necessarily be handy and portable with the exception of Laptops but again then you need wireless. Being on the move means users are likely to be performing task-, location- and/or time-sensitive actions whilst they’re on the go, such as searching for a particular restaurant or a particular piece of information such as a flight departure time. So, keeping in mind with this aspect Mobile wins the game here. One carries mobile everywhere so during the past time the use of web through mobile phones are seen everywhere. Especially in this age where newer application are paving their though the use of edgy technology.

Mobile SEO exists on a different plain to desktop SEO. Sure, keywords are critical – search engines will always operate on the stuff that’s fed into them – but other, newer dimensions such as location, device types and content formats are more critical to and indicative of the mobile web experience, and search engines are beginning to figuring out how best to harness them.

Mobile web is different

Due to limited screen size on the mobile phones, websites should be optimized in order to be rendered by the search engine spiders. Websites should adhere strictly to website accessibility guidelines, as set out by the W3C. As mobile handsets use WAP technology to browse the Internet, websites must be designed so that the layout without images looks professional and is easy to use. Pages should be revised thoroughly as to ensure the smooth scrolling. This will ensure proper functioning of the website on the mobile web when accessed.

Corporate Gifts – Key Business Objective

Corporate gifts are one of the key business objectives among the popular companies. The tough competition among the companies increases the value of promotional gifts among both mainstream and small-scale businesses. They not only function as the best marketing tools but also act as goodwill ambassadors for a company.

Corporate gifts occupy a significant share of the budget of the companies, both small and big. They are widely accepted as the most effective tool for brand promotion. Compared to the conventional advertising methods such as the print or audio-visual advertisements, promotional products yield better Return on Investment (ROI). They help the companies to reach their brands to the customers without pain, except that they have to spend a few pence on every customer. There are a variety of promotional gifts that can be given to all groups of customers, viz., students, employees, senior citizens, etc. The promotional products are available in different categories such as office utility articles, clothing, recreation articles, travel articles, computer accessories, healthcare products, etc. Thus there is an infinite scope for their selection to suit the requirements of customers with different living style or background. To find the variety in promotional gifts, visit the online stores of promotional gifts .

Online stores have been in the service of supplying promotional gifts to a large number of corporates throughout UK. Their selection of promotional articles features the highest-quality products from the reputed brands all over the world. Parker, Wentworth, Slazenger, Mayfair, Riverhead, etc., are among the few popular brands that supply the quality promotional gifts. As there are no intermediaries involved in our transaction with our suppliers, they offer all the items for the best price available in the whole UK.

Corporate gifts are ideal messengers too. Apart from performing the most important task, i.e., the brand promotion, they facilitate effective communication with the customers. They find the best application as Thank-you gifts or Motivational gifts for your clients and employees respectively. In today’s world, where new businesses emerge at every dawn, the competition is reaching the zenith. In order to cope up with the increasing pressure of brand promotion, companies are forced to devise business-specific strategies. However, the idea of promotional gifts is a proven strategy that can be accepted universally by all companies, both big and small, and all businesses that serve the customers with different types of products. The availability of promotional products in different price range and variety makes them a universally accepted brand-promotion tool. To find the largest online collection of promotional gifts that can act as the best brand promo products for your company, please visit the online store of promotional gift items online.

Tina Rinaudo is one of the leading lights in the UK corporate gifts industry. Tina is a key member of YesGifts, the UK’s fastest growing online corporate gifts resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit YesGifts.

Profit Solved – Clarify Your Small Business Objectives

Without clarity your profit picture will be too fuzzy to serve as an accurate guide to making more money in your small business. Sharpen your focus in these four areas to improve your bottom line.

Personal Reasons: Understand your personal reasons for successful small business ownership.

Most small businesses are started for personal reasons. Your motivation might  come from a skill, hobby or passion. The tipping point is often an incident in your life. It might be the threat or reality of losing a job, need for extra income due to a child on the way, insufficient retirement funds or general frustration.

Many times your personal reasons for starting a business of your own are really, “more personal” – they have to do with who you are as a person, the need to have more control over your time and more options in your life.

The greater clarity you have about the “Why” behind your decision to start your small business the greater chance you will be focused and produce a higher level of profitability.

Business Goals: Clearly state your business goals regardless of your personal talents or skills.

You and your business are really two separate entities. You, as the person who owns the business, and the business itself. This is an important distinction because business must stand alone for several reasons.

You need to set goals for the business to achieve to be profitable. These goals are set based on the mission statement of the business rather than the capabilities of its owners. That would be too limiting. Also, for the business to be in the best position to be sold some day it must be capable of operating independently of its ownership.

Without a clear set of goals your business will lack focus and not be able to develop and implement a profitable business plan.

Active Lifestyle: Schedule activities for each lifestyle area: individual, family, spiritual, career, financial.

Small business ownership is generally all consuming. It gobbles up a huge amount of your time, at least mentally if not physically. If you set goals for each core area of your lifestyle you can maintain more balance and, as a consequence, be in a position to accomplish more in your business.

Use a simple system to select one or two goals for each lifestyle area including business ownership. Schedule time for each goal on a weekly basis. The amount of time allocated for each area or goal does not need to be equal. It just needs to be scheduled.

When your business clearly serves your lifestyle and is integrated into your daily life plan you free up time and energy to accomplish more and positively impact your profit potential.

Mandatory Time: Plan your use of time in 30 minute increments with an emphasis on mandatory items.

Time is money, particularly when it come to the business of making money. It has a equal if  or greater value in one’s personal life. A month, week or day is too much time to plan with accuracy, but a 30 minute window is not.

Set long-term objectives to create direction. Set short objectives to set actions. Set blocks of 30 minutes to work on or complete actions. Reserve your 30 minute blocks of time for those actions which must done to complete key profit plans.

The technique of scheduling mandatory items within 30 minute blocks of time give you a  clear picture of the steps you’re taking to optimize your profitability.

Today is the best time to bring your profit picture into focus and enjoy the benefits that come from clarifying your small business objectives.

The Importance of Selecting a Right Consultant to Achieve Your Business Objectives

Business consulting firms have a team of experts who excel in conducting a market research and work with the aim to empower their clients with a significant competitive advantage. A business consulting service firm will have several expertise varying from information systems, planning, analysis, strategy formation, performance improvement, operations process and workflow analysis, implementation and project management, web site strategy & web design, financial management and feasibility studies.

Companies can establish themselves firmly in their respective industries with the help of all such services mentioned above, provided by a business consultant. Another important service in demand to compete with competitors is a thorough market research. It is this market research when carried out by a professional i.e. consultant, the strategy formation of a business will be carried out with a well planned and confident manner without needing to take any amount of risk. With their expertise and experience, a consulting firm can also predict the results from a particular move made by a company. Thus, service provided by a consultant has an innovative solution deliberately meant to match your business requirements thereby maximizing your growth and dominate your competition. Such a comprehensive research provides insights to factors that drive your markets and future forecasts.

The professionals in a business consulting services company also help you to take crucial business decisions. There can be several instances when a small decision can affect your business to a great extent in a positive direction. The role of a business consultant extends further, by which collecting the relevant data from authentic sources along with economic, demographic & social statistics that will support your decision making process. Business consulting services can be of enormous support for businesses across all industries. A consulting partner thus help clients in achieving overall business objectives with an assurance those clients are taking the right step.

In recent times, it has become a common practice where we see companies hiring professional business consultants to fill vacant positions or to perform a specific task for their business objectives. There are several cases wherein core business activities such as product marketing, financial planning and quality monitoring have been outsourced to business consultants. The right consultant can help your company improve efficiency, use technology more wisely or help develop a program or plan. Hiring the wrong consultant can have adverse effects such as wasting your time, efforts, money and also causing employee dissatisfaction.

A business consultant is a great resource to improve your company’s sales & growth and are a tremendous resource in tough situations when sales have reduced or stagnant. The most significant aspect of any business return of investment (R.O.I) is achieved by hiring a consultant to move your company to the next stage of business, or improve your current sales performance, marketing, operational and planning processes. Only a good consultant will be able to provide you with a strategic plan for long-term growth while also being able to identify areas that can promote immediate growth. The fundamental question arises for many business owners and hence they wonder, whether am I able to afford a business consultant? Management in several organizations is aware that by devoting extra amount of time and efforts for marketing, web development, strategic planning, and many other activities will increase their current and long-term revenue. However on several occasions, it becomes very difficult to implement these objectives and hence all such planned activities are not pursued aggressively. An additional 20-40 hours devoted monthly by a business partner, i.e. consultant in focused marketing efforts can bring your company a considerable enhanced amount of revenue. However due to efforts not made in many cases, the money is essentially lost to the company. So some sound advice for companies to follow is; do not let the initial cost of a business consultant cloud the potential for future gain. The value a business consultant provides long survives the initial payment and contract.


Start Your Import Business It Will Be Your First Step to Financial Freedom

Whereas running your own international company is one of probably the most exciting and satisfying business enterprises you can undertake, it is certainly not always the amazing and exciting endeavor many people would imagine it to be. As in any career it’s not for just anybody. It requires many repetitive procedures, substantial experience, and of course tough work.

To help you to begin an export company or start an import business, you can discover some fundamental info on what can help you to operate your company within the global marketplace:

1. Worldwide traders speak their very own language. Consider: GATT, NAFTA, letter of credit, ad valorem, ocean bill of loading. It is a small business where “I think I know” is not good enough. What you don’t know can seriously hurt you.

2. International trade is defined as the exchange of goods and services among nations. Exports are the merchandise people or countries sell; imports are the goods individuals or countries purchase.

3. An import/export organization matches sellers and buyers of items in various nations around the world. The worldwide entrepreneur conducts this business in various ways:

* Acting in the capacity of an intermediary,
* Purchasing a product from a producer and marketing it to wholesalers within another country,
* Developing a circle of retail distribution agents selling on commission,
* Employing a separate firm to find sales and customers demand
* Operate as consultants for many other nations around the world which desire to export their products however do not have the needed knowledge.

4. Opportunities abound. The countries referred to as the “Seven Tigers” that belong to the Asian Pacific Rim are thriving, with China representing the single greatest market opportunity in the world. Mexico has blossomed as one among the largest American trading partners. The passage of NAFTA (North American Free Trade Agreements) offers a historic opportunity to establish a single unified market. For the newbie import businessperson, the entire world is really a potential market.

5. Another factor you need to take into consideration is the function of government. A national government might opt to preserve national resources through limiting exports on specific products, or limiting the import of merchandise in other countries by banning these or by adding a tax called a tariff on particular goods. For instance, the role played by the US Customs and Border Protection Agents. Normally, this agency is commissioned with the job of safeguarding and facilitating worldwide trade. They’re also accountable for levying and collecting duties, taxes, and other fees linked to the exportation and importation of goods. You’ll find strict guidelines on exporting and importing goods, therefore it’s essential that you comprehend which of these rules apply to you.

Regardless of whether your objective is to begin an export company or begin an import organization, you’ve got the chance to enjoy a lifestyle that carries with it numerous rewards. And the rewards are as diverse as the individuals who pursue them.


Aligning Channel Program Goals to Overall Business Objectives

Like a good spring cleaning, an economic downturn presents an excellent opportunity to thoroughly reassess and, if necessary, retool existing channel programs. But be careful! Unlike sorting through items in your basement or garage and placing them in junk or “keeper” piles, judgment calls regarding channel programs and partnerships are more complex than the question “Should I Stay or Should I Go?” posed by The Clash in a popular 1980s tune.

Underperforming distribution channels are a major source of frustration, even though lagging sales during difficult times are slightly easier to understand (but not accept). Before grading your partners’ performance, and certainly before you recklessly wield your red pen signifying their failure, take a deep breath and ask yourself the first of many questions: “What was I hoping to achieve through this channel program?”

While the answer(s) may be highly predictable,-such as, attaining steady incremental revenue, increasing geographic coverage, reaching new groups of end users, or simply achieving greater market coverage without hiring additional internal staff-these objective are essential elements to an effective assessment and possible retooling of your channel program.

Don’t stop there. You may need to convene an all-inclusive meeting of the minds, encouraging open and frank discussion among the top executives and sales personnel from your own company and your channel partners. Just as importantly, you must poll a full spectrum of end-users, from your best, longest standing customers to fledgling buyers who require nurturing to grow.

Only after everybody weighs in will you be able to accurately and objectively assess original and existing business objectives and determine whether your channel program needs to change-and how. In addition to synergies with your overall business objectives, ask yourself and your partners the following:

o What is the justification for your existing channel program? Has it needlessly deviated from its original intention or goal? Or have changes in your business or the overall economy dictated change?
o Are effective yardsticks in place to gauge your program’s success? What changes must you make to achieve more meaningful and accurate measurement?
o Apart from increased product and service sales, what behaviors are you trying to inspire among your channel partners? Are the carrots you provide enticing enough? Or are they snack-sized?
o Is your product and service suite updated and in demand?
o Do you have a channel program execution strategy firmly tied to your overall business objectives?

There’s no question your channel program and your partners are the keys to your organization’s success. Your encouragement of an open, all-partner dialogue will clear any misconceptions or misunderstandings, providing a level of satisfaction and mutual benefit that far outweigh the temporary good feelings evoked by an uncluttered garage or basement.

A dedicated marketing professional, Michelle Kabele has been helping technology companies develop award-winning channel partner programs and marketing strategies for over 10 years. Michelle has worked extensively with small businesses throughout North America.

Top Tips on Aligning IT With Business Objectives

IT has emerged as a central business function for many organisations in the recent years, and this holds true regardless of the industry that an organization caters to. Having said that, irrespective of the huge part that IT plays in reducing costs, standardizing processes, enhancing productivity and improving workflow and communications, its role in business planning is subservient to a large extent.

It is high time that establishments stop looking at IT as a mere implementation tool which does not have any role in shaping an organisation’s business strategy. Today, technological developments pave the way for many business opportunities and IT can play a proactive and larger role in developing the long term business strategy of organizations.

Given below are some tips that would help your organization align its IT with its business objectives:

Understand your business and the nature of your organisation

Unless you understand the nature of your business and how it fits into the sector and economy, it is very difficult to come up with a serious IT plan that would actually work. You can start by gathering important information such as organization charts, roles and responsibilities and associated markets and products. Needless to mention, you must also possess a crystal clear understanding of your customers and their persona. Also, you must take time to analyse the structure and cultural ethos of your organization. Once you have a map of your corporate model and how it fits into the larger picture, you can start planning for the future. At this stage, it is also crucial that you start documenting all IT assets and applications.

Identify and understand the relationship between your core business and your IT assets

Understand your business’ value chain and analyse its major components. You must have an in depth understanding of the factors that drive your business as these key scaling factors play a crucial role in planning IT strategy and alignment. At this stage, you must also duly collate information about internal as well as external factors.

Determine and set the change agenda

While setting the agenda, you must research and analyse your strategy several times; not only that, you must also ensure that there is a perfect balance between the cost, value and precedence of the IT estate and then identify the impact and implications of the IT alignment plan. Of course, you must also identify requirements, prioritise time frames and functionality, model and test the strategy well in advance to ensure that the final outcome is lucrative.

Once you have all the necessary information, chart out an IT plan that has business drive and is not extremely technology-centric

The most difficult hurdle that many organisations face while aligning IT with its business objectives is that most IT strategies lack business drive and are too technology-centric. This strategic variance can be counter-productive and can lead to overtly intricate IT infrastructures that are difficult to sustain and modify. In order to avoid such obstacles, it is recommended that organisations invest in strategic partnerships with IT Managed Service Providers who specialize in aligning IT with business objectives.


Business Objective

A company entering the market with a goal to do business shall have the following objectives:

  • Maximizing the returns on stockholders capital (wealth maximization) & and;
  • Profit Maximization

Unlike traditional business theories where maximum importance was given to profit maximization, modern theories lays down facts stressing on the maximization of wealth of its stock holders. Which means, maximizing the price of the stock/shares.

Profit maximization is a short term goal mainly for a period of one year or less. A company can maximize its short term profits at the expense of its long term wealth maximization. Stock holders wealth maximization is along term goal as stockholders are investing in a company expecting good-future-returns. Wealth maximization is preferable because it considers (1) wealth for long term, (2) risks, (3) stockholders returns and timing of the returns. Timing of the returns is important, as earlier the return is received, the better. A quick-positive return reduces the risk involved in the investment due to time factor. Also, if you have quick cash in hand you can reinvest the same.

When we are discussing long and short term business objectives, we must keep in mind that very often profit maximization and wealth maximization are conflicting objectives. It is very important for an entrepreneur to decide that what is his priority, longer term business or short term business. Very often you will find business starting off very well but ultimately going down to competition. They never invest in modernization and expansion of their business process. Hence better companies with good technology took over it. A costly investment may create losses in short term but yield substantial profits in long run. A company who wants to show short term profits may continuously postpone its capital repairs or equipment replacement. These postponements will certainly hurt the long term profitability. As an investor, important is to analyze a companies business objective and find out if it is focusing more on short term and long term growth.

The biggest obstacle in the way of long term wealth maximization is our thought process. And if you have overcome your mind then the second obstacle you will face is Financial Risk linked with any investment. Risk refers to the variability of expected returns (sales, earnings etc) and its profitability. Hence risk analysis is very important. Risk analysis is a process if measuring and analyzing the risk associated with financial and investment decisions. It is important to consider risk in making capital investment decisions because of the large amount of capital involved and also because of long term nature of the investment (time factor). Compare rate of return with amount of risk involved. Investor agreeing to take risk must be rewarded with good returns and vise versa. Management of Risk and returns is a key to create a long term wealth Maximization.


Setting Business Objectives the Right Way

Setting business objectives is essential for any kind of planning activity contributing towards it’s success and failure.

The Two Kinds of Objectives

There are two kinds of objectives – one that is set at the corporate level and the other that is set at the functional level. Corporate level objectives deal with the achievements that are pertinent the organization or business as a whole, whereas functional level objectives are more specific in nature, such as objectives for marketing your product, optimizing your customer data, etc.

Why Do You Need Objectives?

Business Objectives help you define in concrete terms what you want to achieve. Once you’ve defined that, you are able to take steps towards achieving it. Once you know what you are aiming at, you will be able to use your resources, efforts and actions more productively.

If you or your team has an objective, it’s similar to having a road to tread on in front of you with a glimpse of where you are headed to. Finally, they help you evaluate how successful a project has been by comparing the end result with the initial objectives you had in mind.

The SMART Criteria for Setting Objectives OR SMART GOAL SETTING

The SMART criterion is a very important concept that is discussed in business schools and practiced by corporate leaders. But what is this SMART criterion and how does it aid in setting business goals? Well SMART stands for:

o Specific – Specific instructions are far more productive than vague and hazy ones, for obvious reasons. If you give precise instructions to your team, they will be able to deliver better results. Ambiguity will only lead to a lot of confusion.

o Measurable – You need to quantify your objectives so that you are able to measure them at stages to see what you have achieved and where you fell short.

o Attainable – Your objectives need to be achievable and realistic. You must take stock of your resources, team, and your own capabilities to evaluate whether they are sufficient to attain your objectives.

o Relevant – This aspect talks of assigning the job to relevant people. You cannot give an assignment to a person who is incapable of carrying it out and then crib about the results later. Therefore, understand the people in your team and find out who is cut out for what job.

o Timely – This aspect is self explanatory. To achieve anything you need a certain time frame. When do you expect the job to start and when do you expect it to finish. Without a time frame, you cannot hope to achieve much.

A Brief Introduction of SAP Business Objects

Definition: Business object skill and business object programming are based on the idea of Real world objects called as business objects. If you can imagine the SAP BO as “black boxes” that summarizes business processes, therefore hiding the information of the structure and implementation of the underlying data.

Business Objects: (a.k.a. BO, BOBJ) is a German enterprise software company, concentrating in business intelligence (BI). Since 2007, it has been a part of SAP AG. The company claimed more than 46,000 clients worldwide in its last wages release. Its flagship product is BO XI, with mechanisms that offer performance organization, preparation, reporting, question and examination and venture information management. Business Objects also offers consulting and education services to assist clients organize its business intelligence projects. Other BO tool-sets enable universes, and ready-written reports, to be stored centrally and completed selectively accessible to communities of password-protected user names.

History: Bernard Liautaud, the chairman and chief strategy officer co-founded SAP Business Objects in 1990 together with Denis Payre and was chief executive officer until September 2005. In 1991, the first customer, France Télécom, was signed. The company went public on NASDAQ in September 1994, making it the first French software company listed in the United States. In 2002, the company made Time Magazine Europe’s Digital Top 25 of 2002 and were Business-Week Europe Stars of Europe.

On 7 October 2007, SAP AG announced that it would acquire BOBJ for $6.8B. As of 22 January 2008, the corporation is fully operated by SAP; this is seen as part of a growing consolidation trend in the business software industry, with Oracle acquiring Hyperion in 2007 and IBM acquiring Cognos in 2008.

Business Objects had two headquarters in San Jose, California, and Paris, France despite the fact that the biggest office was in Vancouver, BC. The company’s stock was traded on both the NASDAQ and Euronext Paris (BOB) stock exchanges.

To accomplish structure encapsulation, the SAP BOs are created as entities with several layers:

  • At the center of an SAP Business Object is the most important part, which stands for the object’s inherent data.
  • The second layer is the integrity layer. This signifies the business judgment of the object. It includes the business policies and constraints that relate to the Business Object.
  • The third layer is the interface layer. This illustrates the implementation and structure of the SAP Business Object, and defines the object’s interface to the exterior world.
  • The fourth and outermost layer of a Business Object is the access layer, which describes the technologies that can be used to acquire external access to the object’s data, for example COM/DCOM (Component Object Model/Distributed Component Object Model).

Latest Versions:

BOs XI (XI 3.1SP3 is the latest version):

    • Ordinary services make straightforward deployment and management of BI tools


    • Reporting


    • Question and analysis tools for self-service reporting, including DeskI (Full Client) and WebI.


    • Universe Designer: An administrator tool used to create Universes or abstracted end-user visions of the database. It permits pre-defining table joins, object descriptions, and measure object behavior during aggregation.


    • Enterprise Information Management (EIM) incorporates and develops data to construct a faithful foundation for business choices. This creates a basis for questioning and analysis through ETL or EII.


    • Enterprise Performance Management (EPM) assists users support with strategy by tracking and analyzing key business metrics and objectives via organization dashboards, scorecards, analytics, and alerting.


    • Enterprise Reporting (Crystal Reports) access, format, and distribute information to large populations of users.


  • Info view portal

Data Visualization (Crystal Xcelsius) turns static data (from BO XI, databases, or Excel spreadsheets) into dashboards and presentations with dynamic charts and graphics.Business Intelligence On Demand: on-demand BI software that is hosted on the web by Business Objects.

Business Objectives and How Many Is Too Many

During this time of year, most businesses take to planning in order to determine their business path for the new year. Of course, business planning is always an important idea. Setting goals is also very important to keep your business on track for its objectives. However, over planning and having too many objectives can be worse than having none at all. It is important to be able to focus on your plan and goals. With too many, your business will not be in tune to meeting specific goals.

Begin by looking at where you are now and how you plan to move forward toward your vision for your business. Picture your business down the road to decide what you need to do in order to create the necessary change and growth. Although annual planning is a wise business task, it also becomes very challenging. Strong strategic planning involves developing your priorities for the following year. However, this is not the time to make a huge to do list or wish list. Most small businesses are only able to really focus on a handful of objectives at a time. Simplify your plan to keep it from becoming too complicated.

Gear your planning to identify the top three objectives you have for your business. Make a personal commitment to take action and make these objectives actually happen. With a smaller amount of objectives, your ideas can be so much bigger. This is the key to moving down the path of real growth. Once you identify something as one of your most important annual objectives, it is given a priority. It ought to be affirmed, communicated, in view for all to see throughout the year, and acted upon. Develop themed communication, education and events to keep the focus on this objective.

Each objective will necessitate a goal. Decide how you will assess your progress for each objective. Make this measure as transparent as possible. Set one or two goals for each objective you have chosen. Build internal dashboards and feed data in often in order to analyze it. Adjust your businesses actions and goals in real time. A goal is a guess, develop it as you go.

After goals are established, focus on the behaviors and new habits that will need to occur. Lasting goals require new habits. For example, if your goal is better management of employee work hours, but your employees are used to handwriting their time cards, a new habit would be to require them to utilize a new time clock. Analyze your goals to determine what has to change.


Nature of Business Objectives

Authorities differ as to the exact nature of objectives for business enterprises. Perhaps the better approach is to consider first what the objective of our economic system is. This is, broadly, to provide goods and services to customers. Industrial and commercial concerns, which comprise the greater part of the economic system, must therefore have the same objective. The objective of a limited company clearly states that the objective is to manufacture a commodity or provide a service. Nationalized industries have the predominant objective of providing an efficient and economical service to customers.

General and specific objectives

Objectives can be general or specific and may range in time from months to years; they may apply to the whole company or to units or persons. General objectives are determined by the board of directors who approve other objectives.

It is preferable for objectives to be specific and expressed in quantitative terms. The first question to be answered is: what is the nature of the present business? This may change, but it must be understood in order for adaptation to changing customer needs to be possible. For example, a firm selling typewriters and accounting machines can expand with technology and move on to computers. If it decides it is in the ‘information processing’ business, rather than the ‘office machine’ business, then expansion will be easier.

Specific objectives usually have time limits, e.g. to open a new spare-parts section in six months’ time; or it could be to diversify in certain fields in order to avoid relying on the fortunes of a single market or industry. It can be mentioned here that the big problem in such a venture is whether staff on the right caliber are available effectively to operate these newer types of business.

The ideal is for a company to formulate specific objectives and develop policies, within the framework of general objectives, which together result in coordinated and controlled decision making. Careful planning of objectives helps management to give members a sense of direction and purpose. This is essential to achieve effective results.

To be able to survive, a firm must earn sufficient profits to sell services or products, of a certain quality, at a competitive price. Peter Drucker stresses that survival depends upon the ability to cover the costs of staying in business. These costs include providing for replacement and obsolescence as well as market risk and uncertainly. But it is rare to see survival stated as an objective. Drucker considers objectives are important in every area where performance and results directly affect the survival and prosperity of a business. These key areas must be carefully selected and he distinguishes them by considering.

He then goes on to mention eight specific areas in which objectives have to be set, in terms of performance and results. These are: market share; innovation; productivity; physical and financial resources; profitability; manager performance and development; worker performance and attitude, and public responsibility. It should be noted that the eight key results areas are relevant for public sector and non-profit ventures, even though they were directed at profit orientated enterprise. Whatever areas are deemed important, it is preferable that any standards desired should be capable of being expressed in quantitative terms (e.g. number of items to be produced monthly). It is also important to note that if the organization structure is not well designed, managers will find it difficult to achieve high performance.

Advantages of business objectives

• They embody basic ideas and theories concerning what the enterprise is trying to accomplish;
• They provide a basis for directing and guiding the enterprise and provide targets which enable efforts to be observed and aided;
• They help to motive people and they provide a sense of unity to the various groups in the organization, as an individuals unit’s contribution can be seen to be integrated with total enterprise goals.

How Crowdfunding Can Help Pay Medical Bills

Crowdfunding can help pay for medical bills… it really is that simple. You can crowdfund for just about anything, including medical bills. Many times people are placed in a medical crisis and aren’t sure where to turn. Medical bills can accumulate in no time and medical bankruptcy is a real thing. You’d be amazed by how many people in “your own crowd” are willing to help.

In a study published in January 2014 from the Center For Disease Control (CDC), one in four families experienced financial burdens of medical care.

This “financial burden” of medical care equates to medical bills that they can’t currently pay and are forced to pay monthly over time.

This study goes on to share that families with lower incomes were more likely to experience the financial burdens of medical care. Those families with incomes at or below 250% of the federal poverty level had the highest levels of any financial burden of medical care.

250% of the federal poverty level (based on guidelines for 2013) means that a family of four with an annual income of $58,875 or lower were at the highest level of the population feeling the financial burden of medical care for a loved one. That’s our middle class America. Those are the families living paycheck to paycheck and not prepared for a medical crisis.

The is a baby with his eyes closed and an oxygen canula in his nose. He was born with a bad heart, a weak immune system, and problems eating which caused a condition labeled by doctors as “failure to thrive”. Isaac spent the first year of his life in and out of hospitals in Las Vegas and at Stanford where he underwent multiple heart catheterizations and procedures, open heart surgeries, and had a feeding tube placed surgically to ensure he received the proper amount of nutrients. Isaac’s family had great insurance, covering 80% of all medical costs. But, they still spent over $100,000 out-of-pocket the first year of his life in deductibles and medical related expenses.

Shocking… right?

I know… My name is Kathy, and I’m Isaac’s mom.

I remember people asking us if they could have fundraisers for us, give us money… they would offer to do anything just to help. At that time, I could not have imagined the costs that we would incur, nor could I imagine all the things that insurance doesn’t cover. You assume that you pay for insurance, you’ll have a deductible… The End.

If that were only so.

Words of Advice:

Start a Crowdfunding Campaign Immediately

Don’t be too humble to let other people offer to help you. You really can’t imagine the costs of things in the medical world and how they add up. It is TOO hard to think about money when you’re talking about the healthcare of someone you love. You want anything and everything done… you’ll worry about the bills later.

From a Mom that’s Been There

Don’t expect the people in the middle of a medical crisis to be thinking clearly (well, I sure wasn’t). If you’re related to the family or just a loving friend… talk to them about the medical bills and the reality of the situation. Talk with them about what they need now and what their needs may be in the future and help them come up with a budget and plan to get everything their loved one needs. From bills, equipment, therapy sessions… even therapy dogs, all these things can be a necessity now or in the future.

How exactly will crowdfunding help pay my medical bills?

Well, they can’t send a check to the hospital for you, but they can offer you a platform that will help you tell your story as well as share it with your friends and family. The right crowdfunding platform will provide support for you all along the way, from guidance writing your story, picking pictures to post, sharing on the social media channels, and even help writing press releases to get national exposure.

Crowdfunding can help you pay for your medical bills by allowing YOU to take care of your family and letting your “crowd” help YOU. Donations will be made by people you have inspired and want to help you. These people will have a platform to donate to you on their schedule and an amount that is within their means. They will be assured that the funds are going directly to YOU and not an anonymous organization.

You are not alone in your medical crisis. Crowdfunding is a viable source for helping to pay for medical bills and other medical related necessities.

The Process of Car Repossession – Understand It So It Doesn’t Happen to You

In a perfect world, things would always go as they should.

Sometimes that’s just not the case.

If you’ve found yourself in a bind or on the verge of falling behind on your payments. The best thing to do is contact your credit card, mortgage or auto loan companies and explain your situation.

Take action

If you have a car loan, you understand the importance of paying your loan on time. If you cannot make your payments on the exact due date.

You are granted a 30-day grace period to make a payment without having this late reported to the credit bureaus.

If you don’t think you’ll be able to make a payment before the 30-day grace period ends or foresee yourself being in a bind that will last longer than 30 days, there is something you should know.

Ignoring calls from your creditor is the wrong route to go.

*While you may feel embarrassed or reluctant to contact your creditor, you are not alone. Thousands of people fall behind on their payments due to financial hardships. The person on the other end of the phone is trained to handle these types of calls and will be more than willing to help you the best way they can.

What should you do?

Most car loans have a stipulation that allows you to defer your payments for a short amount of time while you get your finances situated. Other options besides deferment might be offered such as lower payments until you can make the full payment.

Your options will depend on your specific car loan and terms agreed upon at the time of sale.

If you are currently in good standing:

Call your creditor and explain that you’ve had some setbacks and ask about your options to defer your loan payment until you can make payments. This will usually give you about 2 months to catch up.

If you are currently not in good standing(late beyond 30 days):

Call your creditor back and explain that you’ve had some setbacks and would like to make a plan to catch up on your payments or defer a future payment. Ask about your options to defer your loan payment until you can make a payment. You will usually be asked to make your account at least current up to 30 days before a deferral can be granted.

How will this help you?

Car repossession doesn’t end well for anyone. Not you and certainly not your creditor. Once a car is repossessed, it is usually sold at an auction for a fraction of the cost. This is a lose-lose situation for everyone.

While your loan is in deferment you will not be reported late to the credit bureau as you have made an agreement with the company to pay at a later date.

The downside to this, of course, is that your loan agreement will be extended and you will end up paying more interest in the long run. This is, however, a better alternative to having your vehicle taken.

When can your car be repossessed?

It all depends on the specific car loan you have in place. You are usually considered in default of your loan agreement as soon as you miss a payment.

With that being said, you are granted a 30-day grace period. Some states allow cars to be repossessed after one missed payment. The longer you take to make your payment is one step closer to having your car taken and a serious ding on your credit report.

A repossession will remain on your credit for up to 7 years and hurt your chances of obtaining other car loans in the near future. Even after a repossession, you may still owe the difference between what you owed your lender and what your car was sold for. This is called a deficiency balance. A deficiency balance is usually the norm especially if you purchased a newer vehicle.

Please note that these options are for those experiencing temporary hardships. It is not recommended for long-term foreseeable situations.

All You Need to Know About 2 Wheeler Loan Finance

With growing demand in semi urban and rural areas, 2 wheeler industry is a high growth sector. The industry is estimated to be Rs.6, 000-Rs.7, 000 crore in size. This means there is abundant opportunity for 2 wheeler finance companies. There was limited awareness about financing for a 2 wheeler in the olden days but with the increasing penetration of financial institutions across the country, it has become possible to obtain 2 wheeler finance quickly and conveniently.

Getting 2 wheeler loan finance has become easy. The eligibility criteria, documentation requirement and the process has been mentioned below:


Individuals above the age of 18.
Salaried individuals who have been employed for more than a year.
Business owners who are running a business for over a year.


Identity Proof
Address Proof
Income Proof
Valid KYC documents
Passport size photographs


In order to apply for 2 wheeler loan finance, the applicant needs to scout the market for various Banks and financial institutions offering the loan. Based on the terms and conditions of the respective financial institutions, the applicant should choose the one that suits his requirements. The application process is quick and transparent. The applicant needs to meet the eligibility criteria in order to apply for the loan. Further, the applicant needs to submit the application form and provide the required documents to the financial institution. The customer executives are friendly and will guide through the entire process of application. The application will be processed within 48 to 72 hours and the loan will be approved in no time.

It is advisable to seek a loan from a trustworthy financial institution. They offer flexible tenure and easy repayment options. With a low rate of interest and a flexible repayment tenure, purchasing a 2 wheeler has become quick and easy. Individuals with a positive credit history can get the loan approved quicker and are also eligible for the special schemes. Once the loan amount has been disbursed, it is not possible to change the tenure and amount, hence it is important to give the loan application a good thought and settle for a repayment tenure which is possible based on the monthly income of the applicant. Financial institutions offer customized solutions to the applicants based on their requirements. Depending on the type of 2 wheeler to be purchased, the loan amount will be sanctioned.

The applicant will only be required to pay a small amount as down payment and the balance can be converted into a 2 wheeler loan which is to be repaid in easy monthly installments. Upto 95% of the on road price of the vehicle is available as a loan to the applicant and the repayment tenure ranges between 12 months to 48 months. With the increasing demand of 2 wheelers across the country, Banks and financial institutions are offering loans which meet the requirements of the consumers and they also settle the terms accordingly.